Helvetica

Although I had seen the movie Helvetica three different times prior to our viewing in class, I still enjoyed watching it a fourth time. As someone who isn't a graphic design major, and doesn't have a ton of knowledge about things such as graphic design and fonts and typefaces, I'm still really able to appreciate the movie and it's concepts. Before I ever watched the movie, I wasn't terribly aware of the fonts used in the everyday objects I am surrounded by, especially Helvetica. Every time I watch this movie, I find myself looking around at the world and at signs, books, products, and logos, looking carefully at the usage of fonts in all of these outlets.

The movie presents different viewpoints on Helvetica and its usage in the world. While many designers swear by, love, and completely embrace Helvetica, others are completely turned off to it. Much of the distaste for Helvetica seems to come from those who feel the font is over-used and therefore un-original. Just looking at the desk in my bedroom right now, I see 3 different bottles of juice with Helvetica used for the brand names. However, I feel that Helvetica is used to frequently because it really is a perfect, clean, easy-to-read, familiar font.